It all started with a dream to be a mama
the face behind Everleigh Meadow Moccasins! Along with me here is my other half, Guy, who helps whenever and wherever he can, and motivates me to never stop dreaming. With us are his sweet boys, Giovanni and Hudson, who - no matter how many shoes they see - each one becomes their new favorite. I am beyond thankful to have such an immediate support system at home and that doesn't even count my family and friends!
THE FIRST step
I saw a baby moccasin on Pinterest in 2014, thought it was adorable and failed MISERABLY when I attempted to make my own. Having not really understanding where I saw myself going, career wise, I just gave up and moved onto the next thing.
Well, The Fall of 2015 came along and so did a whole new me. I was bright eyed and bushy tailed and ready to figure out this thing called life. I've always been creative and determined to do whatever I put my mind to; so with a giggle and shrug I tried my first pair, and then I tried again.. and again.. and again. I purchased and exchanged 4 different machines and with each try got better and better until I felt a pair was good enough to share. Thanks to Facebook, my Etsy shop was born! Upon opening, Angel Baby Moccasins was the name I chose to give my shop! This name was very warm and endearing to me, however, I felt it was implying a false message
The reason it all began
Since I can remember, my dream has always been to be a mother. I've yet to be given that chance, however providing little ones (and now, their mamas) with comfort and ease really warms the nurturing heart that beats within me. September of 2018 is when I rebranded and renamed my shop to a name that literally came to me in a dream in the form of a sweet baby girl. I dreamt of Everleigh Meadow twice before I decided maybe, for now at least, this shop is my baby.
How it went
After a handful of years of focusing on solely Kiddo shoes, it was only a matter of time before the Mamas of those little ones wanted shoes to
match. In June of 2021, I took the leap and launched our Explorer Sandals both in little AND mama sizes. In July, I welcomed on my first "employee", My Mama, Donna. (Introduction
Fast forward to Summer of 2022 and my little shop caught the eyes of the Barefoot community on Facebook and that's when I began to realize that my shop's purpose had shifted.
In August of 2022, we had our biggest month ever - 98% of those sales being adult shoes. In September, I temporarily closed the shop to put my focus into revamping our adult line. With countless polls, surveys, questions & check-ins, I worked hand in hand with a large audience of Barefoot-shoe-loving individuals to help provide sole shapes, widths and styles that they felt were missing in the Barefoot Market.
We relaunched our new and improved adult line on Oct 15, my 7th shop anniversary, and it has been an absolute dream ever since.
Where it's going
It's so surreal to see the ways my small shop has grown and how my vision and goals have shifted.
Days are spent fulfilling orders, testing new styles, polling our customers to make sure we are fulfilling needs where we can and continuously learning.
We are currently operating with 1 1/2 employees, and have such big dreams to expand in a way where we have a bit more help while keeping our customers and high quality handmade items the priority.
meet mama donna
The one who helps make this all possible.
I remember getting a text in June of 2021 saying "I'm putting in my time and I'm coming to work with you". My heart stopped, sank, and skipped all at once. I felt all of the emotions - I was going to have my first "employee".
At the time, we were still heavily focusing on kiddo items and she was right alongside me witnessing the way our shop began to change.
Currently, Mama Donna cuts our upper leather, lining suedes, insoles and rubber outsole, as well as all of our straps. She prepares the orders to be sewn and glues the rubber soles of our adult shoes. She also is responsible for making sure the hardware is properly secured, threads are trimmed and packages are prepared for shipping before purchasing the labels for each.
our first wholesale order
In July of 2022, we dropped off our first wholesale order to a boutique located in Asbury Park, NJ
we hit 11k on Instagram
Although the number doesn't "matter", After our relaunch in October 2022, it was a sign that we had begun to reach the right customers!